Open Positions

  • Digital Marketing Manager

    Chennai (Full time position)

    Develop and manage digital marketing campaigns
    Oversee a social media strategy
    Manage and maintain the organisation’s website(s)
    Write and optimise content for the website and social networking accounts such as Facebook and Twitter
    Track and analyse website traffic flow and provide regular internal reports
    Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
    Continually work on the Search Engine Optimization of the website(s)
    Fix any errors or bugs in online content
    Edit and post videos, podcasts and audio content to online sites
    Arrange webinars and webcasts
    Create online banner adverts and oversee pay per click (PPC) ad management
    Write copy for email marketing campaigns
    Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
    Work on printed material to supplement online products
    Attend product launches and networking events

    Key skills required:

    Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
    Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
    Video editing skills: Website and social media content will not just be text but frequently visual as well
    Web development skills: A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and PowerPoint skills
    Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines

    Please email your resume to jobs@genixtec.com